Vietnamese culture attracts a great deal of attention from international tourists, through the customs and cuisine of the region along with the distinctive features of the localities. With the bridge is ITE HCMC – an annual international event welcoming international guests not only the opportunity to discover Vietnamese culture but also the opportunity to meet and connect domestic and international tourism businesses. This year, let’s discover the fascinating activities and unique cultural features gathered at ITE HCMC! 

ITE HCMC 2022 promises to bring many cultural colors around the world

Bring Vietnamese culture to “treat” international friends

Currently, Vietnam has 8 heritages recognized by UNESCO as world cultural and natural heritages. These heritages are not only a testament to a beautiful Vietnam, diverse in natural scenery, rich in national cultural identity, rich in history but also attractive destinations for many people. Domestic and international tourists come to visit every year. Besides famous tourist destinations, Vietnam is also known as one of the countries with delicious and cheap cuisine. At the Asia – Oceania Tourism Awards ceremony in October 2019 of the World Travel Awards (WTA), Vietnam was awarded the title of “Asia’s Leading Culinary Destination”. This is a good condition to help Vietnam become one of the most attractive destinations on the planet.

Vietnam was awarded the title of “Asia’s Leading Culinary Destination”

Photo source: Vietnam National Administration of Tourism

Stretching the S-shaped land are 54 ethnic groups living. The costumes of the ethnic groups in Vietnam are very rich and diverse, each costume has its unique features and characteristics for each region; especially famous for the ao dai and conical hat, creating a Vietnamese person who is famous in the world. The typical cultural features expressed through tourist attractions, costumes, and local specialties will appear at this year’s ITE HCMC event. If you miss this event, it will be a pity for you.

ITE HCMC – an international cultural meeting place

At ITE HCMC 2022, participating units will have the opportunity to access unique cultures and potential products from all over the world. If a day, the enterprise’s exhibition shop only receives a few dozen visitors, then there are several thousand visitors here to visit and shop. The number of potential customers approaching increases dramatically in a short time, leading to the probability of buying, and the number of successful orders will be many times higher. ITE HCMC will be the connection between exhibitors and buyers with potential tourism products/services, saving time, costs, and optimizing the efficiency of meetings and business cooperation.

Exchange and share experiences from potential partners right at the Fair

Returning after a 2-year hiatus due to Covid-19, ITE HCMC 2022 gathers many food stalls with unique products/ services spanning Vietnam. At the same time, this is also an opportunity for domestic and foreign businesses to connect, share sales experiences and promote the country’s image to the world, creating a better supply and demand.

Online exhibition at ITE HCMC 2022 (Artwork)

Within the framework of this year’s fair, many units participate with specific products in different regions combined with impressive travel services, promising to create a space for cultural exchange with countries around the world. Each booth will be impressively decorated with images of the North – Central – South regions, helping the fair participants as if they are traveling to famous landmarks.

Vietnamese culture impressively converges under the lens of ITE HCMC

ITE HCMC 2022 is expected to attract more than 300 exhibitors and 150 high-end buyers from more than 50 countries and territories, along with more than 20,000 visitors, all gathered in one place during the three-day event exhibition.

The event is expected to be a breakthrough in promoting Vietnam’s tourism, attracting international visitors to Vietnam’s tourism industry during a volatile and difficult but unprecedented period in the global tourism industry. At the same time, this is also a connecting platform for tourism associations and domestic tourism businesses, creating synergies to improve the competitiveness and attractiveness of Vietnam’s tourism compared to other countries in the world. area. Come to ITE HCMC 2022 to have the opportunity to experience the rich cultural identity and discover attractive tourism products/ services!